Irayo is the DIY SEO Software for small business owners. It helps you streamline your marketing efforts by helping you with: 1. Keyword Research: Makes it super easy for business owners to create a keyword strategy around a product/service using permutations and combinations. 2. Content Optimization: Suggests focus and related keywords by reading the content you have written. 3. Content Promotion: You can share content once it is optimized from within the tool. 4. Performance Tracking: Easy integration with search console so that you can track your organic performance. 5. Site Analysis: Gives you a low-down of site issues and how to fix them.