So what is PLG? It an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion, and expansion. Think of products like Slack, DropBox, FreshWorks, Zoho, Zerodha, Groww when some one talks about Product Led Growth. These products were able to grow faster and more efficiently through the sheer power and leverage of their products. This product leverage creates loyal fans who not only become customers but also helps drive active pipeline of customers. Thus building a growth loop that is self sufficient.