Product Strategy Course for Product Managers

Product Strategy Course for Product Managers

Categories: Product Management
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About Course

Every business that sees technology as a competitive differentiator needs a product strategy. And every person who touches a product inside of an organization directly contributes to its success or failure.

Product strategy is essential for aligning product goals with business objectives, ensuring that products not only meet market demands but also contribute to the overall success of the business.

This course is designed to equip product managers with the skills and knowledge necessary to develop and execute effective product strategies.

What Will You Learn?

  • Articulate the importance of product strategy and how it fits within the broader context of business strategy.
  • Identify and explain the key components of a robust product strategy.
  • Ensure product strategies are aligned with overarching business goals to drive company success.

Course Content

Module 1

  • What is strategy in business context?
    00:00
  • Strategy vs. tactics
    00:00
  • Exercise
    00:00
  • What is product strategy?
    00:00
  • Importance of product strategy
    00:00
  • Who creates product strategy?
    00:00
  • Product strategy pyramid
    00:00
  • Exercise
    00:00

Module 2

Project Work
Submit at least 1 project to become eligible for the certificate.

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