Marketplace Product Management

Marketplace Product Management

Categories: Product Management
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About Course

Welcome to the Marketplace Product Management course! In this program, you’ll learn the essential principles and strategies behind designing, launching, and growing digital marketplace products.

From understanding the core dynamics of supply and demand to implementing data-driven product development and tackling real-world challenges, this course equips product managers with the skills to create scalable, successful two-sided platforms.

Whether you’re an aspiring PM, entrepreneur, or industry professional, this course will give you the practical tools to drive marketplace innovation and growth in today’s digital economy.

What Will You Learn?

  • Core components and principles of two-sided marketplaces.
  • Develop strategies for building and scaling marketplace products.
  • Leverage data to improve product features and drive marketplace growth.

Course Content

Module 1 – Introduction to Marketplaces
Introduction to Marketplaces

  • Overview of Marketplace Dynamics
    00:00
  • Exercise
    00:00
  • Importance of Liquidity in Marketplaces
    00:00

Module 2 – Marketplace Economics
Marketplace Economics

Module 3 – Building Marketplace
Building Marketplace

Module 4 – Building Marketplace Supply
Building Marketplace Supply

Module 5 – Building Marketplace Demand

Module 6 – Buyer & Seller Retention

Module 7 – Marketplace KPIs

Module 8 – Marketplace Product Management Career

Module 9 – Projects

Future proof your career in 2025 with our hands on cohort programs. Learn more.
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