Workshop – Mastering the Jobs to Be Done (JTBD) Framework

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Workshop – Mastering the Jobs to Be Done (JTBD) Framework

Concluded

School of Product Management
When: Saturday 5th April 2025, 2 PM IST
Duration: 3 hours
Learning Outcomes:

✔ Master JTBD Basics: Understand the framework to uncover true customer needs.
✔ Identify Customer Jobs: Learn techniques to map functional, emotional, and social jobs.
✔ Apply JTBD to Products: Translate customer jobs into impactful product strategies.

About Workshop

The Jobs to Be Done (JTBD) framework is a powerful tool that helps product managers and makers uncover the true motivations behind customer decisions. This workshop is designed to teach you how to apply the JTBD framework to create products and features that truly resonate with your audience. Whether you’re a seasoned product manager or just starting, this session will help you understand customer needs on a deeper level and align your solutions with their “jobs.”

What You Will Learn:

  • Understand JTBD Fundamentals: Learn the core principles of the Jobs to Be Done framework and why it’s critical for building customer-focused products.
  • Discovering Customer Jobs: Identify the functional, emotional, and social “jobs” customers are trying to get done.
  • Mapping the JTBD Process: Understand how to translate customer jobs into actionable product opportunities.
  • Real-World Applications: Explore case studies and examples of successful JTBD-driven products.
  • Prioritizing Features Using JTBD: Learn how to evaluate and prioritize features that deliver the most customer value.

Who Should Attend: This workshop is ideal for:

  • Product Managers: Looking to make data-driven decisions and craft customer-centric roadmaps.
  • Product Designers: Seeking insights to inform user-friendly designs and interfaces.
  • Entrepreneurs and Product Makers: Aiming to validate ideas and build products customers truly want.

Workshop Highlights:

  • Interactive Exercises: Practice conducting interviews to uncover customer jobs.
  • Framework Tools: Learn how to use JTBD templates and tools to map customer jobs.
  • Case Studies: Analyze real-world examples of JTBD in action to understand its impact.

Key Takeaways:

  • A clear understanding of the JTBD framework and its relevance in product development.
  • Practical techniques to uncover and prioritize customer jobs for your products.
  • Strategies to align your roadmap with customer needs and drive product success.
  • A certificate of participation to showcase your learning.

Workshop Facilitator
Lokesh Gupta

Lokesh is the Lead Instructor and Founder of ProductHood School and has worked with top internet companies like iXiGO, 99acres, Naukri.com, Sendinblue, Awfis & Cardekho in technology and product. He also runs a successful product growth consulting business (ProductHood Consulting). Connect with him on Linkedin.

Reserve Your Seat

Basic Workshop Pass
$75
  • ✔ Access to one live workshop
  • ✔ Certificate of completion
  • ❌ No recording
  • ❌ No additional perks
Advanced Workshop Pass
$99
  • ✔ Access to one live workshop
  • ✔ 10% Discount on next workshop
  • ✔ Certificate of completion
  • ✔ Submit workshop assignments for feedback
  • ✔ 7 day access to recording
  • ✔ Ask doubts in the private group (7 days)
Team Pass
  • Looking for group booking for your team?
    Send your request to hello@producthood.com
Majority of our participants covered the cost of workshops via their learning and development/training budgets. If you'd like to expense our program, we would be happy to share the invoice for reimbursement. We’ve also designed this template to help you communicate the key outcomes of our programs with your manager.

Upcoming Workshops

FAQ

What topics are covered in the workshops?

Our workshops cover a wide range of topics from our 6 schools.

  • Product Management
  • No Code Development
  • Creatorship
  • Personal Development
  • Technology
  • Market

Each workshop is tailored to provide relevant and actionable insights for today’s professionals.

How long is each workshop?

The duration of each workshop varies depending on the topic, but most sessions range from 2 to 4 hours. Detailed timings are provided on each of the workshop landing page.

Are the workshops in-person or online?

We offer online workshops only.

Will I receive a certificate?

Yes, all participants will receive a certificate of achievement upon completing the workshop. It serves as a valuable addition to your professional portfolio.

Are the workshops suitable for beginners?

Yes, our workshops cater to a wide range of experience levels, from beginners to seasoned professionals. Each session includes content and activities designed to benefit participants at all stages of their career.

Can I network with other attendees?

Absolutely! Our workshops include opportunities to interact with other participants, both during and after the sessions. Networking is a key component of our program. Please note that you must have an advanced pass to network after the workshop.

How will I get access to the recording?

You must have an advanced pass to access recording for 7 days. You will be invited to a private group where you can ask doubts and access recording.

How much do the workshops cost?

We work on 2 pricing model.
Basic workshop pass: This will give you access to only one live workshop. Recordings and other perks are not available in this option.

Advanced workshop pass: This will give you access to live workshop and recording for 7 days. You can also ask doubts post workshop within the private group created for this purpose. You are also entitled for a 10% discount on your next workshop booking.

For actual pricing, see the workshop detail page.

What is the refund policy?

We provide low cost high value learning products managed by a small team. As a result, we do not offer any refund on workshops. If for some reasons you can't join a workshop then we can accommodate you in another workshop on a case to case basis.

Can I suggest a topic for a future workshop?

Yes, we value your input! Feel free to suggest topics you’re interested in, and we’ll consider them for future sessions. Send your suggestion to hello@producthood.com

How can I register for a workshop?

Registration is simple. Visit any workshop landing page and book your seat. You have the option to buy the ticket to a particular workshop (basic or advanced).

Can my team or organization attend as a group?

Yes, we offer group registrations and can even customize workshops for your team or organization. Contact us for more details on group rates and tailored sessions. Send an email to hello@producthood.com.

What happens if I miss a workshop I registered for?

Advanced pass owners will have access to the recording.

Basic pass owners must inform us 48 hours in advance in order to get access to some other workshop.

No refunds will be provided.

My query is not covered here

Please contact us for any query.
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